No two social channels are the same, so don’t approach each with the same content marketing strategy.
Do you think it’s okay to post links to zombie memes on your LinkedIn account?
Do you think sharing the same blog post with the same “Hey, read this” message on all of your social accounts is going to get you the leads you want?
So you have a content marketing strategy in place. Congratulations. You might as well throw your content marketing strategy out that window, however, if you don’t have a separate strategy in place for each social channel.
Continue reading 5 Reasons Why You Need a Separate Content Marketing Strategy for Each Social Channel