No two social channels are the same, so don’t approach each with the same content marketing strategy.
Do you think it’s okay to post links to zombie memes on your LinkedIn account?
Do you think sharing the same blog post with the same “Hey, read this” message on all of your social accounts is going to get you the leads you want?
So you have a content marketing strategy in place. Congratulations. You might as well throw your content marketing strategy out that window, however, if you don’t have a separate strategy in place for each social channel.
Continue reading 5 Reasons Why You Need a Separate Content Marketing Strategy for Each Social Channel
We all want to fly high in the marketing sky and show the world how awesome our product or service is. We all wish we could instantly transform into some kind of social media juggernaut like Red Bull overnight.
Unfortunately, us business-people aren’t superhuman (though some would argue otherwise about dynamos like Gary Vaynerchuk and Ann Handley). We have to deal with petty human issues like time and money. Even if we did happen to get bit by a radioactive spider like Spiderman, we’d probably just end up bedridden and have even less time to do marketing.
We may not be able to shoot content lasers out of our eyes or tweet with the power of our minds, but that doesn’t mean we can’t learn a thing of two from those with superpowers. The Superman reboot “Man of Steel” debuts in theaters this Friday and it made me realize: Superman is one great inspiration for content marketers.
Continue reading 5 Content Marketing Lessons Learned from Superman: The Man of Steel