As one of the simplest social media networks, Instagram is that the most well-liked place once it involves sharing photos and building a powerful following. It’s not a simple task to make an energetic, real and well-known whole or personal image this social media network. It will take several months, or perhaps years before you’ll achieve a big level of on-line exposure and recognition.
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Facebook is a phenomenal marketing tool for real estate professionals. It can help you connect with buyers and sellers in your market in ways a billboard with a big, toothy smile never could. It’s not, however, a place to simply throw up your latest listings and brag about how many deals you’ve closed.
Effective Facebook marketing for real estate professionals depends a great deal on the type of content you post. Buying or selling a home is a huge life decision, meaning your prospective customers want to work with real estate pros they can trust. You can position yourself as a friendly and knowledgeable real estate brand by sharing original or curated content that’s helpful, informative, and entertaining.
According to Jessica Swesey, staff writer for real estate news site Inman News, “a sound approach to content can help create authenticity and authority.” Share great real estate content on Facebook and you’ll position yourself as a trustworthy, safe-to-buy-a-home-from real estate brand. Content marketing on Facebook is a real estate agent’s secret weapon.
Show your enthusiasm by curating engaging content and your customers will show theirs.
Imagine you’re a pizza lover for a minute. Not too hard to imagine, is it?
While searching online for recipes and other mouthwatering content, you stumble upon the Facebook pages of two rival pizza bloggers: Mario and Tony.
Mario posts links to boring web content and leaves dull, uninspired comments, if any at all. He’s an expert in mindless sharing.
Tony posts links to unique articles like “The Secret to Insanely Delicious Sauce” and includes fun comments like “Give this recipe a try if you’re a tomato junkie.” He curates by collecting, sharing, and adding context to engaging web content.
Conversation makes the world go round. In order to build and maintain healthy relationships with your friends, family members, coworkers, significant others, etc., you need to engage in healthy, two-way communication on a regular basis. Don’t and you come off as a socially inept weirdo.
If you hope to succeed as a content marketer, you’ll need to engage in the same kind of smart, two-way conversation that you do in real life, just via great content. Don’t believe me? Just ask Amie Marse of Small Business Trends, who said that “content marketing is about having a conversation.”
Be a smooth talker — deliver great content — and you’ll keep the conversation flowing. Don’t and you’ll look like that socially awkward brand who collects bugs and wears rainbow suspenders.
Here are 5 ways not to connect with customers doing content marketing, along with some pretty decent alternatives:
You’ve heard all the great stuff about content marketing, how brands like Coca-Cola and Warby Parker use content to drive engagement through the roof, and you want a piece of the action.
There’s just one problem: you’re a small business owner. You don’t have the time, money, or energy to pump out content like the big shots do. You may understand the value of engaging content, but producing enough to actually maintain your audience’s attention is a whole other ballgame, amiright?
You’re not alone, small business owner. According to the B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America, “producing enough content” is the biggest challenge for B2B marketers.
Bummer. Just because you don’t have the marketing budget of Nike or an army of copywriters at your disposal, however, doesn’t mean you can’t produce enough content for your small business. While you’re competitors scramble to blast out content at the expense of important business matters, you can produce enough content for your audience without having to sleep under your desk at night and/or write blog posts in the shower.
No two social channels are the same, so don’t approach each with the same content marketing strategy. Do you think it’s okay to post links to zombie memes on your LinkedIn account?
Do you think sharing the same blog post with the same “Hey, read this” message on all of your social accounts is going to get you the leads you want?
So you have a content marketing strategy in place. Congratulations. You might as well throw your content marketing strategy out that window, however, if you don’t have a separate strategy in place for each social channel.
We all want to fly high in the marketing sky and show the world how awesome our product or service is. We all wish we could instantly transform into some kind of social media juggernaut like Red Bull overnight.
Unfortunately, us business-people aren’t superhuman (though some would argue otherwise about dynamos like Gary Vaynerchuk and Ann Handley). We have to deal with petty human issues like time and money. Even if we did happen to get bit by a radioactive spider like Spiderman, we’d probably just end up bedridden and have even less time to do marketing.
We may not be able to shoot content lasers out of our eyes or tweet with the power of our minds, but that doesn’t mean we can’t learn a thing of two from those with superpowers. The Superman reboot “Man of Steel” debuts in theaters this Friday and it made me realize: Superman is one great inspiration for content marketers.