Don’t Be a Content Marketing Dweeb: 5 Ways Not to Connect With Customers

Conversation makes the world go round. In order to build and maintain healthy relationships with your friends, family members, coworkers, significant others, etc., you need to engage in healthy, two-way communication on a regular basis. Don’t and you come off as a socially inept weirdo.

If you hope to succeed as a content marketer, you’ll need to engage in the same kind of smart, two-way conversation that you do in real life, just via great content. Don’t believe me? Just ask Amie Marse of Small Business Trends, who said that “content marketing is about having a conversation.”

Be a smooth talker — deliver great content — and you’ll keep the conversation flowing. Don’t and you’ll look like that socially awkward brand who collects bugs and wears rainbow suspenders.

Here are 5 ways not to connect with customers doing content marketing, along with some pretty decent alternatives:

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5 Tips to Produce Enough Content for Your Small Business

You’ve heard all the great stuff about content marketing, how brands like Coca-Cola and Warby Parker use content to drive engagement through the roof, and you want a piece of the action.

There’s just one problem: you’re a small business owner. You don’t have the time, money, or energy to pump out content like the big shots do. You may understand the value of engaging content, but producing enough to actually maintain your audience’s attention is a whole other ballgame, amiright?

You’re not alone, small business owner. According to the B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America, “producing enough content” is the biggest challenge for B2B marketers.

Bummer. Just because you don’t have the marketing budget of Nike or an army of copywriters at your disposal, however, doesn’t mean you can’t produce enough content for your small business. While you’re competitors scramble to blast out content at the expense of important business matters, you can produce enough content for your audience without having to sleep under your desk at night and/or write blog posts in the shower.

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5 Reasons Why You Need a Separate Content Marketing Strategy for Each Social Channel

No two social channels are the same, so don’t approach each with the same content marketing strategy.
Do you think it’s okay to post links to zombie memes on your LinkedIn account?

Do you think sharing the same blog post with the same “Hey, read this” message on all of your social accounts is going to get you the leads you want?

So you have a content marketing strategy in place. Congratulations. You might as well throw your content marketing strategy out that window, however, if you don’t have a separate strategy in place for each social channel.

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5 Content Marketing Lessons Learned from Superman: The Man of Steel

We all want to fly high in the marketing sky and show the world how awesome our product or service is. We all wish we could instantly transform into some kind of social media juggernaut like Red Bull overnight.

Unfortunately, us business-people aren’t superhuman (though some would argue otherwise about dynamos like Gary Vaynerchuk and Ann Handley). We have to deal with petty human issues like time and money. Even if we did happen to get bit by a radioactive spider like Spiderman, we’d probably just end up bedridden and have even less time to do marketing.

We may not be able to shoot content lasers out of our eyes or tweet with the power of our minds, but that doesn’t mean we can’t learn a thing of two from those with superpowers. The Superman reboot “Man of Steel” debuts in theaters this Friday and it made me realize: Superman is one great inspiration for content marketers.

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