We all want to fly high in the marketing sky and show the world how awesome our product or service is. We all wish we could instantly transform into some kind of social media juggernaut like Red Bull overnight.
Unfortunately, us business-people aren’t superhuman (though some would argue otherwise about dynamos like Gary Vaynerchuk and Ann Handley). We have to deal with petty human issues like time and money. Even if we did happen to get bit by a radioactive spider like Spiderman, we’d probably just end up bedridden and have even less time to do marketing.
We may not be able to shoot content lasers out of our eyes or tweet with the power of our minds, but that doesn’t mean we can’t learn a thing of two from those with superpowers. The Superman reboot “Man of Steel” debuts in theaters this Friday and it made me realize: Superman is one great inspiration for content marketers.
Continue reading 5 Content Marketing Lessons Learned from Superman: The Man of Steel